empire street skates

"I think it's just getting smarter, there's more thought involved than just trying to jump off the highest thing. [ It's more about] seeing things more creatively than just a standard trick."

- Alex Broskow

In recent years, rolling has developed into a sport that encompasses the discipline and control of an art form while keeping true to its unique lifestyle.

The aim of this project is to visually communicate the relationship between the movements of the body and the products being used, along with presenting a product that speaks to the lifestyle, culture and user. This will allow the products to bring clarity to skating rather than hindering it with heavy and bulky products.

Photography by Jeremy Stephenson and Cesar Macay