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  • A calendar that gives life
    by Paola Torrenegra

    Thinking that we can save the planet is an idea that circles around our minds every day, that make us feel a little guilty about the world, that probably, in silence, make us feel ashamed about our actions and find excuses in others that justify our lack of will to help.
    If we could just contribute with something small, something not very demanding, that doesn't force us to change the rhythm of our lives, that wouldn't make us activists and simply give us the relief of helping, lightening the weight we carry and making us feel better about ourselves.
    Thinking that we can save the planet is an idea that circles around our minds every day,  that make us feel a little guilty about the world, that probably, in silence, make us feel ashamed about our actions and find excuses in others that justify our lack of will to help.

    We want that this grain of sand represented in a drop of water to produce life.
     
     
  • Industrial Designer: Design Director / Paola Torrenegra
     
    Executive Creative Directors: German Espitia, Fernando Hernandez, Mauricio Sarmiento
    Industrial Design Assistance: Fabián Pulido
    Copywriters: Lukas Calderon
    Video Copywriter: Juan Manuel Gaitán
    Video Art Directon: Pablo Acosta, Hernán Osorio
    Ilustrator: Wilson Gonzalez
    Video Production & Direction: Nicolás Galvis
     
  • Web Share
    Ad forum
    http://www.adforum.com/creative-work/ad/player/34465234/WWF/Leo-Burnett-Colombia-SA
    Ads of the World
    http://adsoftheworld.com/media/dm/wwf_one_daily_drop_living_calendar
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