The odyssey of transforming the Vectrix VX-1 from paper to production has taken over a decade and ROBRADY has been there at every step. We’ve traveled the world creating buzz, refining design and facilitating production, and along the way we’ve picked up celebrity devotees and helped to change the face of transportation. Legal on any street, the VX-1 is a citizen of the world and with a zero-emission electric motor, it’s a friend to the planet.
Under one roof, ROBRADY’s multi-disciplinary studio was instrumental in every aspect from raising nearly $200 million in capital, to producing functional fiberglass prototypes and final production models and designing highly detailed Pro/ENGINEER models.
To humanize Vectrix’s revolutionary electric technology, ROBRADY collaborated with the client, consultants, and suppliers worldwide to develop a peerless design, the process for producing it and, with partners like The Bailey Group, the strategy for marketing it.