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Universal music (italy) "caparezza"

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Created:
Last Edited:
1992
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The concept was created considering that nowadays music is changing, evolving into the digital world. But we keep thinking that is not fair to pay for something untangible. Capa toon-usb is takes the best of diferent worlds the music, the art and the technology. Capa toon-usb is a white small usb doll that has a code number to downloand the music from universal web site. Capa toon-usb cames with a marker inside the packaging, the fan can customize its own Capa and upload it to the Fan site where they can win prizes like tickets to concerts, t-shirts or another merchandising product. Capa speaker is a foldable cardboard speaker that was designed to be sold with the code number to download the music from universal site, but because its dimensions it could be sold together with the cd music. Once you’ll see your Capa speaker it will invite you to be part of the music experience by downloading music from universal site or just listening from your computer or mp3 player. The concept could be used with any artist just by changing the graphics.
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  • The concept was created considering that nowadays music is changing, evolving into the digital world. But we keep thinking that is not fair to pay for something untangible. Capa toon-usb and Capa speaker   takes the best of diferent worlds the music, the art and the technology.

    Capa toon-usb is a white small usb doll that has a code number to downloand the music from universal web site.

    Capa toon-usb cames with a marker inside the packaging, the fan  can customize its own Capa and upload it to the Fan site where they can win prizes like tickets to concerts, t-shirts or another merchandising product.

    Capa speaker is a foldable cardboard speaker that was designed to be sold with the  code number to download the music from universal site, but because its dimensions it could be sold together with the cd music.

    Once you’ll see your Capa speaker it will invite you to be part of the music experience by downloading music from universal site or just listening from your computer or mp3 player.

    The concept could be used with any artist  just by changing the graphics.
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