The idea was to offer perfume in a new packaging format. Tetra Pak packaging is an ecological and innovative solution for recyclable packages. Furthermore, the design was intended to be an adequate and elegant packaging for perfume as well as an more ecological alternative to conventional perfume packaging.The effective production, following the principle “package from the roll” leads to the characteristic shape. The common shape of the Tetra Pak packaging appears in a new context and therefore attracts the consumer. Moreover the product “perfume” is improved in an economic way without ignoring the design aspect.
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