T-Mobile MyTouch 4G

Lead Designer, with One & Co
2010, 6 months

Credits: Jonah Becker, Claude Zellweger, Scott Croyle, Derek Loh, Lucas Hernandez, One & Co Team, Johnson Chiang, Bill Wu, Thomas Chien, HTC Design Team, HTC Engineering Team, T-Mobile

T-Mobile wanted MyTouch 4G to be the next generation of its hugely successful HTC Magic. The intention is to reposition the mid-level MyTouch 3G (Magic) as a new high-end offering - a premium flagship device with bigger screen, 4G speeds, and the fastest processor available.

This was a project about evolving the identity of an existing family of products towards an updated, more up-market, premium positioning, while maintaining the balance of having strong recognizable correlation with the lineage.