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  • SKIL visual brand language
    A new look for skill power tools and garden tools
  • For Skill a new visual brand language was developed by FLEX/the INNOVATIONLAB. A vast range of power tools were re-designed with a 3D visual identity that communicates what this brand stands for: making it easier for the craftsman to do the job well at very little cost. At the same time many new functional features were developed to make everyone's life in DIY easier. Along the same lines a range of garden tools were created. Productdesign: well thought through and well executed.
  • Product design of the Skil grinder
  • FLEX/the INNOVATIONLAB's hand sketches visualizing the concepts for Skil
  • Hand made foam models made in the workshop of FLEX/the INNOVATIONLAB
  • Perspective sketch of the hedge cutter
  • Semi professional circular saw
  • Cordless hammer drill designed by FLEX/the INNOVATIONLAB
  • Initial sketche of the garden tools
  • Two examples of the new Skil garden tools
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