Precor Commercial Treadmill

As a follow up to Precor’s 2005 Elliptical, this new treadmill was intended to create a “wrap around” user feel, a more substantial console size befitting a commerical product, reduced part count, and improved margin (profitability) while fitting in consistently with the rest of the commercial product line up.  Some of the elements that made this treadmill unique at the time included over-molded handlebars, integrated rear console panel for a cleaner appearance from the front, integrated water bottles and storage pockets, extruded aluminum side rails, and a integrated rear cap for the belt for safety.  This new design was not only aesthetically more appealing than the previous version, but was $200 less costly to build resulting in a significant increase in margin.

My primary role as the Director of Design on this project was creative direction and contributions to the detailed part design.