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Lomography - La Sardina Metal Caviar Edition

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"Beluga" and "Czar" were the names chosen for this metallic deluxe edition of La Sardina Caviar. "Beluga" is crafted out of metal and coated in a beautiful armor of gold and red. It comes attached with a "Fritz the Blitz" flash and a special edition book titled "The Caviar Diaries", written by Lomographer wil6ka. The book chronicles a search for the origins of caviar through Europe. "Czar" has become the perfect for Lomographic connoisseurs – featuring La Sardina’s wide-angle lens and attached with a matching "Fritz the Blitz" flash. These 35mm cameras are equipped with a wide-angle lens, multiple exposure capabilities and a rewind dial. Inspired by the common shape of the fish tin cans, La Sardina plastic edition cameras are packed in on a cardboard box simulating the classic fish market wooden crates. The cardboard box it's glue less and stores the contents in two different layers. The first layer includes the camera with flash (plus colors filters); the second layer stores the book, the poster and manual and an accordion photo album. I worked on the creative direction, concept development and product design of the collection; including packaging, product, book design and worldwide marketing collateral material for the online, retail and wholesale channels. La Sardina metallic Caviar Edition, including its packaging, are products of the Lomographic Society International. They have been developed by the in-house design team.
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    La Sardina Metal Caviar Edition 
    Beluga and Czar

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