ID Magazine Served
Project Featured On:ID Magazine Served — 7/12/11
Industrial Design Served
Project Featured On:Industrial Design Served — 11/24/11

Ligo

BY:

Ligo
Innovation in the Office Space
The Brand:
CORE, the hypothetical brand Ligo is designed for, provides users task-oriented solutions that are essential to integrating personal work spaces. CORE embraces responsible design practices to help create in-home environments that provide innovative, on-trend, quality solutions enabling clients to achieve a successful sense of balance and productivity.
Design Language:
Potential other products that represent CORE`s product
Interviews:
8 people were interviewed about their frequency and experience of using staplers and staple removers. The interviewees were selected from an age range of 25-35 with an income level of $35,000 to $50,000, which is the main audience of CORE.
Findings
The Product:
The hinge is eliminated with the flexibility of low-density propylene. This makes stapling more effortless and also creates a fluid yet geometric form which is apparent in CORE`s product l
Stapling
Changing the Staplers
User Scenarios:
The curved lower part, which is highlighted in blue sposts, provides a firmer grip.
Further Opportunities:
The form creates new opportunities for storage, addressing the accessibility issues observed in the resea