Strategic Branding: LRG (Lifted Research Group) Clothing Company
LRG clothing, based out of California, is a creative lifestyle company. Aiming to bridge the gap between skate and hip-hop cultures, they position themselves as a support group for underground, independent culture. There slogan “underground inventive, over ground effective” represents the roots of the company.
“The Spot” is designed as a lifestyle support vehicle (LSV), aiming to further bridge the gap between the two cultures, as well as connect people in both physical and digital realms.