Flexibility and adaptability is a common theme with our designs. We try to provide the user with a hassle free experience because we're fed up with hassle as well! We wanted a cord that could do more than just sit there looking cluttered on a desk. Couldn't that cord do more? The answer is yes, yes it could and this one does. It provides a home for your iDevice again using our raised connector to fit any one you have. It bends and adapts to provide you with any inclination you're inclined to be it vertical or horizontal. We even provided a little hole so that you can secure it on ledge or shelf. Whatever your need, this little cable adapts.