Thanks to it's three-wheel technology the Piaggio MP3 is much safer than your average scooter. Since it's looks didn't impress me and my father, we wanted to propose a new look. Make it into a friendly town animal, inspired by the first Vespa Piaggio.
Eventually the project became an internship in the summer of 2008 with Sid Lee. My job was to disassemble the scooter, make a 3D file of internal components and to explore and sketch modeling of possible avenues of design, with Paul Deutschman acting as senior designer.