Today, phone lifetime is reducing because,
- Communication technology is getting cheaper
- People are getting more attached to the service it delivers than to the physical product itself
Could we buy a product as we buy a temporary service? While traveling for example?
In this world of complexity, how could we create a phone as an icon of simplicity by Bic?
As a disposable and simple objects, is it an opportunity for Bic to enter into the TIC market?
Launch of the first Bic phone in the french market in 2008, in Spain in 2009 and in Belgium in 2010.