- Industrial Design ServedProject Featured On:Industrial Design Served — 12/9/12
BATAVUS BUB
Description
The Batavus Utility Bike is the stylish evolution of the legendary ‘oma-fiets’ into an all new urban character. The single-bend frame reflects the functional simplicity and iconic personality of a paper clip.
Copyright Info
Featured on 12/9/12
- Featured on:
-
Industrial Design Served
- BATAVUS BUB
by Remko Verhaagen and Waldo Reijnders while employed by VanBerlo 
Challenged to design a new icon for Batavus this is what we found in the streets.
Concept persona ‘no-nonsense urban hipster’.
Concept vision ‘iconic simplicity’.
Doodles showing the paperclip shaped frame being a symbol for plug&play customizing and a strong recognizable icon.
The aluminium paperclip frame (step through) and its twin brother (standard).
CAD model showing development of the standard ‘gents’ frame pure and simple without the bits&pieces ‘bicycle’ look.- CAD rendering of the Batavus Utility Bike (BUB).
- The ‘golden’ BUB made to celebrate the GIO and iF GOLD award!
- The prototypes being unpacked for the introduction at the INTERBIKE.
- BATAVUS BUB Basic white with orange accessories.
- BATAVUS BUB Basic white with green accessories.
- BATAVUS BUB Basic white with pink accessories.
- BATAVUS BUB XC grey with extra accessories.
- BATAVUS BUB XC black with extra accessories.
- Promotion poster featuring dj ISIS riding a BUB XC in Amsterdam. Due to its success the BUB is now also available in E-bike /kids models.See more design work by Remko Verhaagen at www.blooey.nl
Discuss This Project: ( Comments)